This week, the mobile trades were of course focused on recapping the winners and losers of the Super Bowl. Despite the adorable and moving television spots presented from Budweiser and Doritos though, the most obvious winner of all was social media. Between real-time posts from brands and commentary among friends, conversations on Twitter and Facebook provided the real entertainment for fans during the game.
Twitter recently announced that 76% of their monthly active users are mobile and Facebook reported similar numbers and they were ACTIVE. Mobile data usage reached an all-time high during the game as viewers flocked to the social media networks to share content and engage with brands. 58% of the advertisements shown during the game featured a generic hashtag to encourage interaction on the viewers' social network of choice and they responded. While overall social sharing during the game was stagnant year on year, mobile sharing increased 67%.
Insight of the Week: Mobile and social have always been a match made in heaven as our social lives are inherently mobile. Brands that can create content that legitimizes them as a part of their customers' daily conversations can win big on both of these platforms.
No comments:
Post a Comment